First Circle

Positioning a FinTech company as a leading provider of fast, fair, and flexible SME loans
Logo featuring four interlocking circles next to the text 'First Circle' on a dark blue background.
Services
UX & UI Design
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UX Research
,
Product Design
,
Industries
Banking & Finance
,
Technology
,
Read
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Six smartphone screens display a loan management app. The screens show loan approval, customizable offers, payment details, cheque upload and verification steps, and resolving cheque issues, all on a blue background. A computer screen displaying the First Circle website, offering business loans during COVID-19. Features a video thumbnail with a person gesturing, text about loan services, and trust logos at the bottom. Navigation bar at the top.
A woman in a light pink shirt smiles while writing on a clipboard. She stands in a room with shelves full of cardboard boxes and shopping bags, with large windows in the background. A person in a light blue shirt and glasses smiles while using a laptop at a desk. A potted plant is on the floor beside the desk, and a dark textured wall is in the background.
Four people collaborating in front of a whiteboard covered with sticky notes labeled with various project categories like 'Product' and 'Sales'. They are discussing and pointing at the notes, indicating team brainstorming. Desk with sticky notes containing handwritten onboarding ideas. Items include pens, a cloth, stickers, and a cup. Notes mention document delivery via courier, segmenting flow, social proof, playing a video, and allowing uploads.
A webpage from First Circle offering business loans with sections on how the service works, loan options, customer testimonials, FAQs, and contact information. Featured rates and loan types include amortized, invoice, and PO financing. Webpage layout for First Circle's purchase order financing, featuring a woman in a denim shirt, service details, client benefits, common questions, and contact information. Includes logos and a newsletter signup form at the bottom.

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