First Circle

Positioning a FinTech company as a leading provider of fast, fair, and flexible SME loans
Logo featuring four interlocking circles next to the text 'First Circle' on a dark blue background.
Services
UX & UI Design
,
UX Research
,
Product Design
,
Industries
Banking & Finance
,
Technology
,
Read
More
Six smartphone screens display a loan management app. The screens show loan approval, customizable offers, payment details, cheque upload and verification steps, and resolving cheque issues, all on a blue background. A computer screen displaying the First Circle website, offering business loans during COVID-19. Features a video thumbnail with a person gesturing, text about loan services, and trust logos at the bottom. Navigation bar at the top.
A woman in a light pink shirt smiles while writing on a clipboard. She stands in a room with shelves full of cardboard boxes and shopping bags, with large windows in the background. A person in a light blue shirt and glasses smiles while using a laptop at a desk. A potted plant is on the floor beside the desk, and a dark textured wall is in the background.
Four people collaborating in front of a whiteboard covered with sticky notes labeled with various project categories like 'Product' and 'Sales'. They are discussing and pointing at the notes, indicating team brainstorming. Desk with sticky notes containing handwritten onboarding ideas. Items include pens, a cloth, stickers, and a cup. Notes mention document delivery via courier, segmenting flow, social proof, playing a video, and allowing uploads.
A webpage from First Circle offering business loans with sections on how the service works, loan options, customer testimonials, FAQs, and contact information. Featured rates and loan types include amortized, invoice, and PO financing. Webpage layout for First Circle's purchase order financing, featuring a woman in a denim shirt, service details, client benefits, common questions, and contact information. Includes logos and a newsletter signup form at the bottom.

Related Work

Three people in stylish outfits hold glasses of champagne next to a black helicopter. A man in a pilot uniform stands nearby, smiling.

DigiValet

Showcasing the 14-year progress of a premier guest room solution

Hospitality
Technology
A minimalist living room with beige furniture, a flat-screen TV, and modern decor. A woman in a light dress stands by the entrance. Floor-to-ceiling sheer curtains let in soft light. A geometric chandelier hangs above.

CasaDigi

Reestablishing a luxury smart home solution in times of change

Technology
A hand places a yellow bell pepper into a cardboard box filled with various vegetables including lettuce, broccoli, and dragon fruit. Text reads "Give Good Food a Second Chance" on a light yellow background with "ODDLY GOOD" at the bottom.

Oddly Good Grocers

Changing the perception of consuming surplus edible food

Food & Drink
Every Detail, Exceptionally Designed.
The logo of Studio Rainbow.
frances@studiorainbow.design